Web is prints saviour - niche magazines and independent publishing houses
88% of magazine readers in UK prefer print
Renaissance in independent titles
"For online brands, print is a neat way of gaining extra marketing attention and boosting their community. Even if there is no money in it " David Rowan, UK Wired
"I like the Vice magazine model - the print publication that started the empire still exists to anchor the brand and define the voice, but the money comes from the TV channels, brand partnerships, events & record label
The change of graphic design
"Technology has changed not just our landscape, but the expectations and behaviours of our audiences. No agency or studio would disagree"
"Giving up print has given them the freedom to create, innovate and push the boundaries of what's possible when it comes to producing great magazines"
Physical books will start to be seen as memorabilia
- not be seen as primary way to read content. Advantages of web out win this
- appeal based on nostaligia. Public signifier. Shows we are enthusiastic about it and broadcast our identities.